In the vast landscape of business world there are two heavy weighted words used to make a business more efficient, CRM and ERP. Both have vital data responsibilities. Both work in various departments although they may sometimes build on the same platform but integrated according to the need. ERP is used by the companies to control their costs, manage their finances and to meet the company’s goal. Meanwhile, CRM works as superman for companies as it helps to maintain the sale cycle and customer experience.
What is CRM ?
As we see that, Customer Relationship Manager (CRM) likewise of its name showing that it deals with direct customers. It helps the company to increase their sales, customer service and marketing to retain the customer for the long term. Now let’s talk that how much it costs you. From $10 to $100, depends on your business type and size. This tool also suggests insights through customer data.
What is ERP ?
Enterprise Resource planning (ERP) adds efficiency to the business by allowing data to flow and facilitates. As it has all the data of company, so it shows the crystal-clear picture of the company’s financial and resource allocation performances. dynamics erp also helps in other departments like supply chain, marketing etc. it usually cost $1800 per/month.
Uses of ERP and CRM
Here we will tell you where this software is used to make your business more efficient.
Manage Sales
ERP and CRM both help to generates most close sales. A CRM helps the sales representative to understand whether that prospect is close to buy or not. It helps to do cold calling and is expert to reach out high profile leads, arrange personalize interaction which directly close the deal.
Meanwhile, ERP is used to manage the resource planning by ensuring the product should be available to fulfill the demand. To speed up production it does procurement, sales forecast, and resource planning.
Manage Supply Chain
ERP is the king of supply chain and inventory management. It helps businesses to forecast sales and understand the demand. it does works on procurement, mostly the marks super store where company send their products relate to ERP to maintain the demand and supply of the product.
On the other side CRM helps in supply chain by giving broader perspective through the it’s abilities to work on marketing, sales and customer management.
Positive Customer Experience
The customer is the key factor of any successful business. Positive customer cause positive growth of business. Through CRM you can work on customer experience. Now you would think how? Through this you can make customized complain system, complaint resolution and customized follow up support.
What if you work on user experience but not in customer demand and resource allocation then all your hard work goes in vein. ERP helps to provide best resource allocation, balance quality and quantity. Work on sales forecast due to which there are always less complains of customer.
CRM Vs ERP
Data Base
ERP compile the data from all over the business to create the one source of data truth. Meanwhile CRM only work on high profile prospects and collect their data to pitch.
Integration of CRM & ERP
Companies can integrate CRMs with multiple tools to help them manage their customers in their e-commerce and marketing automation system. While companies can integrate the payroll and CRM’s to watch the company’s performance.
Sales Cycle Management
CRM is the main source of sales cycle, as it directly targets the high profile customers and pitch them into the sales cycle, this include clear pipeline, prospect profile analysis, transaction history tracking and helps you to successfully scale the e-commerce brand. While ERP system helps many CRM system to integrate and manage sales.
Automation of CRM & ERP
Businesses can automate the ERP system to generate the invoices and can directly link the system with business to get directly connect to the you so you can manage the supply chain of your product. CRM works as the automated lead scoring. This also allows user to manage customer experience.
FAQ
Can businesses use both ERP and CRM simultaneously?
Yes, businesses can use both simultaneously. Mostly both support each other during integration.
What is Crm and Erp meaning?
CRM stands for customer relationship manager which directly responsible for sales and ERP stands for enterprise resource planning which is responsible for efficient resource planning.
Does both have salesforce?
No, CRM has the salesforce factor not ERP. It can be integrated into ERP to increase the functionality.
Conclusion
After reading this you will understand that if your business goal revolves around the automated financials, marketing, and supply chain you need ERP and CRM. You can call it a one stop solution for your business. This not only helps you to grow you business but also helps you efficiently move towards the new highs.
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