Do you want to become a Content Marketing and SEO marketing expert for any seo and internet marketing firm? If so, you’ve come to the right place. Most online marketers claim that search engine optimization in 2023 will not be the same as in years past. And they are right. SEO strategies are constantly changing and need to be updated to meet website SEO marketing goals.
What is Content Marketing and SEO Marketing and How Does it Work?
SEO is the abbreviation for Search Engine Optimization. It is a process of getting organic traffic using techniques recommended by a search engine. Search engines don’t reveal all of the website’s ranking factors because those are the secrets. And, of course, you can’t play with a search engine. SEO professionals work hard to understand how a search engine works and ranks a website.
The main goal of SEO marketing is to improve the position of your website and place it at the top of the search results. Visibility of your website pages in top results can improve an online business and help to reach the target audience.
Organic traffic and conversion growth are more challenging in 2023 than in recent years. However, you can rank your website by employing a successful SEO strategy.
In this post, you will find SEO marketing steps to rank your website higher on Google. Read the six steps to rank your website higher on Google in 2023.
Six steps to rank your website higher on Google in 2023
Whether you are a beginner or an SEO expert, you must know that without SEO marketing, your business will not have a digital presence.
Here are the 12 steps to rank your website higher on Google in 2023. Let’s take a look.
Step 1 – Focus on onsite SEO
To improve your website rankings faster, you should focus on onsite SEO. It is one of the basic principles of Website SEO marketing. Optimizing your website around the target keywords can improve your ranking in a few days.
Use keywords wisely: Add keywords and phrases that people will use to find deals related to your site. Incorporate keywords 2 to 3 times in the content and as naturally as possible in the page title, image description, metadata, web page, URL, headline, and subheading.
Use your main keyword at the beginning of your title tag. However, avoid stuffing keywords, as it can hurt rankings.
Keyword research: With Google AdWords, you can start keyword research. Besides, you can also use other keyword research tools like Moz, Yoast, SEMrush, Ahrefs, Google Keywords Tool, Ubersuggest, etc. Optimize your site for low, high-volume, competitive keywords. Create content that answers “how” and “why” questions.
Add LSI keywords: LSI is short for Latent Semantic Indexing. LSI keywords are the terms that a search engine uses to understand your website’s purpose or concept accurately. You can use a free SEO tool, LSI Graph, to generate LSI keywords. Adding LSI keywords to your page is an advanced SEO marketing tactic to rank higher.
Step 2: Publish detailed content
Comprehensive content that covers all the queries your audience is searching for has more chances to rank faster. Also, don’t forget to add long-tail keywords, as these phrases have little competition and a high conversion rate. Publish lengthy content of at least 1500-1800 words. Make sure you provide all relevant information to facilitate the purchase decision.
You can convert leads into customers and build relationships with the most relevant, comprehensive, and authoritative content.
Follow these tips to create quality content that can rank higher.
- Add video-based content as it can improve organic search results by 50x than text-based content. Plus, it makes your content easy to understand and more compelling.
- Add podcasts, animations, lists, charts, e-books, white papers, and product reviews to provide in-depth information about your topic.
- Create internal links to improve your site’s indexing and navigation. You can also increase traffic by sharing your website link with local businesses or link exchange. Also, writing some posts on social media platforms and linking your page attracts the target audience. Guest blogging on popular websites also helps in building backlinks.
Step-3 Use Social Media for Audience Growth
Around 80% of people use social media platforms to stay in touch with brands and online businesses. Therefore, leveraging social media and linking these platforms to your website is the best SEO marketing tactic. It helps drive organic traffic to your website, reach more customers and increase sales. For example, Facebook ads are a great way to attract more leads, reach new audiences, and increase customer service.
Step 4 – Keep an eye on technical SEO
Technical SEO plays a huge role in ranking a website. It is one of the most important topics in SEO marketing.
Monitor the mentioned technical SEO points to improve your website ranking.
Mobile Optimization of a Website: Your website should be 100% mobile-friendly as more and more consumers use mobile devices to search for a business. You can use mobile-friendly testing tools to check a website’s mobile optimization.
Improve Your Website Loading Time: The average loading time of your website is also a Google ranking factor. You can test your website’s speed with website speed tools like WebPageTest.org. Such tools also allow you to speed things up. If Google has trouble indexing your site, you can find it in the Speed Tool coverage area.
One of the most common de-ranking factors is when a person lands on your page and quickly returns to the search results. It’s a clear sign for Google that people aren’t getting exactly what they need on this site. Increasing page speed reduces bounce rates and improves your site’s ranking.
Step 5: Add local keywords and landing pages.
Local SEO has become a crucial SEO marketing strategy as most consumers use mobile devices to search for a local business. Whether you own a physical or e-commerce store, you should focus on the local keywords. Add local keywords and landing pages that people use to find your business.
Step 6: Keep the content relevant to the search intent.
Google strives to provide its users with the most relevant information as quickly as possible. In short, Google focuses more on how users interact with your site. If your site’s content isn’t relevant to the search content, you may experience problems with your site’s ranking. Therefore, target your website content based on search intent. Also, add the table of contents at the top of the page. It helps visitors land on the page they are looking for.
Hopefully, these six steps to rank your website higher on Google in 2023 will help you improve organic traffic and conversions. Keep your content optimized and updated for the relevant keywords. Use alt tags and post authoritative content that covers all aspects of your topic. Focus on on-page SEO and make your website mobile-friendly to improve user experience. It is the best SEO marketing strategy to get organic traffic and increase sales.
Muhammad Abbas is an enthusiastic dreamer and a workaholic to achieve that. He is a passionate writer, Cricketer, researcher, and Team Leader. He has contributed to many reputed blogs and is constantly on the lookout to reach authoritative blogs around.